Archetypes of Buyer-Supplier-Supplier Relationship in Triad Supply Network in the Automotive Industry (S/O12831)

• Main Authors: Abdul Kadir, Kadzrina, Hj Ahmad Arshad, Darwina, Johari, Johanim
• Format: Monograph
• Language: English
• Published: UUM 2021
• Subjects: HE Transportation and Communications
• Online Access: https://repo.uum.edu.my/id/eprint/31564/1/12831.pdf; https://repo.uum.edu.my/id/eprint/31564/

This research study examines the archetypes of buyer-supplier-supplier relationship in triad supply network in the Malaysian automotive industry. The literature has suggested that the triad (buyer-supplier-supplier) relationship is the focus of supplier relations in the industry. In Malaysia, the automotive industry is a protected industry and thus could have different structure in the triad relationship. This suggest that a different type of triad relationship could occur within the Malaysian automotive industry. Thus, by exploring these area, some contribution to the types of triad architecture could be gained. Using three multiple-case studies, the interviewees were queried on their opinion the relationships between their supplier organisations and their buyers, especially in areas of level of control on various aspects of the business process and buyer-supplier relationship. The findings of this research suggest, out of the three cases, that various types of level of control exist in the relationship. However, the case participants seem to be able to handle this control and deal with them. In addition, they are also able to handle the implications of the other supplier in this relationship. The research suggests that in the buyer-supplier-supplier relationship, elements of cooperating with the other supplier, who could be a direct competitor, is doable as long as the buyer plays a major role of handling the processes and focus on developing the capability and development of both parties of the suppliers. This suggest that buyers who play a role as knowledge provider could play an important role and thus reduce assumption of conflict and develop a more cooperative role between suppliers