The Effect of Green Marketing Mix Towards the Green Cosmetic Product Purchasing with the Mediating Role of Consumer Self-Efficacy (S/O 14620)
Green cosmetic product has emerged and customers began to exploit the green cosmetic as they consider their health and to avoid the risk of applied chemical product. Scholars argued that adoption of green product influenced by green marketing concept. To understand to what extend customer self-effic...
Saved in:
| Main Author: | |
|---|---|
| Format: | Monograph |
| Language: | English |
| Published: |
UUM
2021
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/31535/1/14620.pdf https://repo.uum.edu.my/id/eprint/31535/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|