An Empirical Investigation on Structural Model of Internal Crisis Communication (ICC) in Malaysian High-Risk Industry (S/O 14219)

• Main Authors: Mohamad, Bahtiar, Halim, Haslina, Adamu, Adamu Abbas, Hassan, Mohamad Ghozali
• Format: Monograph
• Language: English
• Published: UUM
• Subjects: QA Mathematics
• Online Access: https://repo.uum.edu.my/id/eprint/31523/1/14219.pdf; https://repo.uum.edu.my/id/eprint/31523/

Internal crisis communication (ICC) has been identified as a new area of study in crisis management research. In fact, extant literature has indicated a lack of theoretical development on this dimension of crisis communication. Even more, literature search shows that the measurement of internal crisis communication (ICC) is lacking. Accordingly, the objective of this study is to examine the relationships between the organization’s internal crisis communication and organizational performance and also the relevant underlying mechanisms from the employee's perspective in Malaysian high-risk industry. The study employs a mixed-method approach with a dominant quantitative component. The first part of the study involves semi structured in-depth interviews with 9 informants (managers and engineers in oil and gas industry). Past literatures are used to develop a self-administered questionnaire and in-depth interview is administered to 277 employees of oil and gas industry, and structural equation model (Smart-PLS) was employed as analysis technique. While, safety culture, supportive environment and management commitment have positive effects on internal crisis communication, it has no effect on social media usage. ICC is reported to correlate positively with affective commitment, perceived organizational support and employee crisis perception. The model is developed based on Situational Crisis Communication Theory and Sense-making Theory. This study further makes clarification by developing new concepts of ICC with clearer insights on the antecedents and consequences, which help the high risk industries by successfully integrating ICC framework into corporate management strategies