Utilizing Artificial Intelligence (AI) Technology to support MSMEs businesses: ChatGPT

• Main Authors: Nurhaida, Dida, Amran, Ellyana, Nugraha, Erie Riza, Osman, Amirul Faiz, Shafira, Aqilah Nazla
• Format: Article
• Language: English
• Published: Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Universitas Lancang Kuning 2023
• Subjects: HB Economic Theory
• Online Access: https://repo.uum.edu.my/id/eprint/31343/1/DJPKM%2007%2004%202023%20910-918.pdf; https://doi.org/10.31849/dinamisia.v7i4.15005; https://repo.uum.edu.my/id/eprint/31343/; https://journal.unilak.ac.id/index.php/dinamisia/article/view/15005; https://doi.org/10.31849/dinamisia.v7i4.15005

In the digital age, MSMEs must continuously innovate and devise impactful marketing strategies to stay competitive in the midst of intense business competition. Embracing digital marketing is crucial, but it comes with challenges, particularly in creating compelling promotional texts. To address thi...