Obstacles in Green Practices Adoption: From the Perspectives of Green Hotels

• Main Authors: Shahron, Syairah Aimi, Musa, Suria, Mohd Sharif, Kamal Imran, Abdullah, Rohani
• Format: Conference or Workshop Item
• Language: English
• Published: 2022
• Subjects: HF Commerce
• Online Access: https://repo.uum.edu.my/id/eprint/30684/1/7th%20ICSC%202022%20134-144.pdf; https://repo.uum.edu.my/id/eprint/30684/

Environmental problems facing today's world are claimed to be done by human activities through industrialization processes. Thus, action needs to be taken by businesses to control and stop this problem from become worse. Besides that, the changing in government regulations and consumer demands for more environmentally friendly products and services also drove businesses to consider environmental concerns in their daily operations. However, what has not yet been addressed are the obstacles faced by the hotel industry in adopting green practices. Therefore, this study will identify the barriers that hinder hotel industry from adopting green practices in their operations. Based on past research, the hotel industry contributes more to environmental pollution than other service industries. Therefore, samples are taken from green hotels in the United Kingdom and selected through the Green Tourism Business Scheme. This study will employ qualitative research through a case study to achieve this research's aim. The results show that barriers in green practices adoption are divided into two main themes: internal and external obstacles. The results of this study will have relevance for both researchers and practitioners as a model to identify the barriers to green practices adoption in hotel industry.