Consumer Religiosity and Shopping Behaviour in Malaysia

There has been considerable research establishing a link between cultural and sub-cultural values, and aspects of consumer behaviour. However, religion as a sub-cultural element has received little attention from researchers. This study sought to examine the influence of religiosity on one aspect of...

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Bibliographic Details
Main Authors: Mokhlis, Shafiek, Spartks, Leigh
Format: Article
Language:English
Published: Universiti Utara Malaysia Press 2007
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/30638/1/MMJ%2011%201%262%202007%2087-101.pdf
https://repo.uum.edu.my/id/eprint/30638/
https://e-journal.uum.edu.my/index.php/mmj/article/view/8949
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