Developing A Framework for Inclusive Community-Driven Rural Tourism Through Resident’s Citizenship Behaviors (S/O 14880)

• Main Authors: Shaari, Hasnizam, Ahmad, Norzieiriani, Perumal, Selvan, Sulaiman, Yaty, Saad, Shahrin, Ibrahim, Johan Afendi
• Format: Monograph
• Language: English
• Published: UUM 2023
• Subjects: GV Recreation Leisure
• Online Access: https://repo.uum.edu.my/id/eprint/30585/1/14880.pdf; https://repo.uum.edu.my/id/eprint/30585/

Destination branding such as rural tourism had gained interest from various parties, including academicians, practitioners, governments, and other stakeholders. Hence, this study aims to examine how residents perceived the impact of rural tourism and place branding influences their voluntary behavio...