Book Review: Hospitality Marketing: Principles and Practice (2nd ed.)
Authors: DAVID BOWIE, FRANCIS BUTTLE, Butterworth-Heinemann (The Boulevard, Langford Lane, Idlington, Oxford OX5 1GB, UK)2011, pp. 434
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Universiti Utara Malaysia Press
2010
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| Online Access: | https://repo.uum.edu.my/id/eprint/30539/1/MMJ%2014%2000%202010%20105-107.pdf https://repo.uum.edu.my/id/eprint/30539/ https://e-journal.uum.edu.my/index.php/mmj/article/view/8970 |
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my.uum.repo.305392024-03-13T08:59:20Z https://repo.uum.edu.my/id/eprint/30539/ Book Review: Hospitality Marketing: Principles and Practice (2nd ed.) David, Bowie Francis, Buttle HF Commerce Authors: DAVID BOWIE, FRANCIS BUTTLE, Butterworth-Heinemann (The Boulevard, Langford Lane, Idlington, Oxford OX5 1GB, UK)2011, pp. 434 Universiti Utara Malaysia Press 2010 Article PeerReviewed application/pdf en cc4_by https://repo.uum.edu.my/id/eprint/30539/1/MMJ%2014%2000%202010%20105-107.pdf David, Bowie and Francis, Buttle (2010) Book Review: Hospitality Marketing: Principles and Practice (2nd ed.). Malaysian Management Journal (MMJ), 14. pp. 105-107. ISSN 0128-6226 https://e-journal.uum.edu.my/index.php/mmj/article/view/8970 10.32890/mmj 10.32890/mmj 10.32890/mmj |
| institution |
Universiti Utara Malaysia |
| building |
UUM Library |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Utara Malaysia |
| content_source |
UUM Institutional Repository |
| url_provider |
http://repo.uum.edu.my/ |
| language |
English |
| topic |
HF Commerce |
| spellingShingle |
HF Commerce David, Bowie Francis, Buttle Book Review: Hospitality Marketing: Principles and Practice (2nd ed.) |
| description |
Authors: DAVID BOWIE, FRANCIS BUTTLE, Butterworth-Heinemann (The Boulevard, Langford Lane, Idlington, Oxford OX5 1GB, UK)2011, pp. 434 |
| format |
Article |
| author |
David, Bowie Francis, Buttle |
| author_facet |
David, Bowie Francis, Buttle |
| author_sort |
David, Bowie |
| title |
Book Review: Hospitality Marketing: Principles and Practice (2nd ed.) |
| title_short |
Book Review: Hospitality Marketing: Principles and Practice (2nd ed.) |
| title_full |
Book Review: Hospitality Marketing: Principles and Practice (2nd ed.) |
| title_fullStr |
Book Review: Hospitality Marketing: Principles and Practice (2nd ed.) |
| title_full_unstemmed |
Book Review: Hospitality Marketing: Principles and Practice (2nd ed.) |
| title_sort |
book review: hospitality marketing: principles and practice (2nd ed.) |
| publisher |
Universiti Utara Malaysia Press |
| publishDate |
2010 |
| url |
https://repo.uum.edu.my/id/eprint/30539/1/MMJ%2014%2000%202010%20105-107.pdf https://repo.uum.edu.my/id/eprint/30539/ https://e-journal.uum.edu.my/index.php/mmj/article/view/8970 |
| _version_ |
1794639849685254144 |
| score |
13.149126 |