Exploring The Views of Malaysian Hoteliers About Survival During the Covid-19 Pandemic
The sudden new crown pneumonia epidemic has had a huge impact on tourism, as well as hospitality industry in Malaysia. This paper analyses the views and reaction in crisis management practices pursued by hotel managers for business survival during the COVID-19 pandemic. To do so, in-depth interviews...
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Online Access: | https://repo.uum.edu.my/id/eprint/30391/1/JES%2006%2001%202024%2062-77.pdf https://doi.org/10.32890/jes2024.6.1.4 https://repo.uum.edu.my/id/eprint/30391/ https://e-journal.uum.edu.my/index.php/jes/article/view/19050 https://doi.org/10.32890/jes2024.6.1.4 |
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my.uum.repo.303912024-02-12T14:16:20Z https://repo.uum.edu.my/id/eprint/30391/ Exploring The Views of Malaysian Hoteliers About Survival During the Covid-19 Pandemic Tay, Kai Xin Nordin, Nur Hidayah Lim, Le Xian HC Economic History and Conditions The sudden new crown pneumonia epidemic has had a huge impact on tourism, as well as hospitality industry in Malaysia. This paper analyses the views and reaction in crisis management practices pursued by hotel managers for business survival during the COVID-19 pandemic. To do so, in-depth interviews were carried out on the managers of Malaysian hotels (five managers from 3-star hotels, and four managers from 5-star hotels). The results indicated that the labour actions (e.g., unpaid leave, salary cut and layoff) were the first and most favour by hotels to respond to the COVID-19. However, it causes the shortage of manpower when the hospitality industry resumes back at the recent stage. This is one of the main challenges faced by hoteliers. Digital marketing and promotion were another strategy implemented by hotels to increase occupancy rate during the pandemic. In addition, views on government supports to the hotels during the pandemic were also identified. UUM Press 2024 Article PeerReviewed application/pdf en cc4_by https://repo.uum.edu.my/id/eprint/30391/1/JES%2006%2001%202024%2062-77.pdf Tay, Kai Xin and Nordin, Nur Hidayah and Lim, Le Xian (2024) Exploring The Views of Malaysian Hoteliers About Survival During the Covid-19 Pandemic. Journal of Economics and Sustainability (JES), 6 (1). pp. 62-77. ISSN 2637-1294 https://e-journal.uum.edu.my/index.php/jes/article/view/19050 https://doi.org/10.32890/jes2024.6.1.4 https://doi.org/10.32890/jes2024.6.1.4 |
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HC Economic History and Conditions Tay, Kai Xin Nordin, Nur Hidayah Lim, Le Xian Exploring The Views of Malaysian Hoteliers About Survival During the Covid-19 Pandemic |
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The sudden new crown pneumonia epidemic has had a huge impact on tourism, as well as hospitality industry in Malaysia. This paper analyses the views and reaction in crisis management practices pursued by hotel managers for business survival during the COVID-19 pandemic. To do so, in-depth interviews were carried out on the managers of Malaysian hotels (five managers from 3-star hotels, and four managers from 5-star hotels). The results indicated that the labour actions (e.g., unpaid leave, salary cut and layoff) were the first and most favour by hotels to respond to the COVID-19. However, it causes the shortage of manpower when the hospitality industry resumes back at the recent stage. This is one of the main challenges faced by hoteliers. Digital marketing and promotion were another strategy implemented by hotels to increase occupancy rate during the pandemic. In addition, views on government supports to the hotels during the pandemic were also identified. |
format |
Article |
author |
Tay, Kai Xin Nordin, Nur Hidayah Lim, Le Xian |
author_facet |
Tay, Kai Xin Nordin, Nur Hidayah Lim, Le Xian |
author_sort |
Tay, Kai Xin |
title |
Exploring The Views of Malaysian Hoteliers About Survival During the Covid-19 Pandemic |
title_short |
Exploring The Views of Malaysian Hoteliers About Survival During the Covid-19 Pandemic |
title_full |
Exploring The Views of Malaysian Hoteliers About Survival During the Covid-19 Pandemic |
title_fullStr |
Exploring The Views of Malaysian Hoteliers About Survival During the Covid-19 Pandemic |
title_full_unstemmed |
Exploring The Views of Malaysian Hoteliers About Survival During the Covid-19 Pandemic |
title_sort |
exploring the views of malaysian hoteliers about survival during the covid-19 pandemic |
publisher |
UUM Press |
publishDate |
2024 |
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https://repo.uum.edu.my/id/eprint/30391/1/JES%2006%2001%202024%2062-77.pdf https://doi.org/10.32890/jes2024.6.1.4 https://repo.uum.edu.my/id/eprint/30391/ https://e-journal.uum.edu.my/index.php/jes/article/view/19050 https://doi.org/10.32890/jes2024.6.1.4 |
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