The Effect of Core Competence and It Human Resources Toward Sustaining Competitive Advantage of Malaysian Small and Medium Enterprise

• Main Authors: Makhloufi, Lahcene, Yaacob, Noorulsadiqin Azbiya, Yamin, Fadhilah
• Format: Article
• Language: English
• Published: UUM Press 2017
• Subjects: HF Commerce
• Online Access: https://repo.uum.edu.my/id/eprint/30282/1/IPBJ%2009%2002%202017%2016-26.pdf; https://repo.uum.edu.my/id/eprint/30282/; https://e-journal.uum.edu.my/index.php/gbmr/article/view/16759

In the current business competition, firms face strong challenges and further threats to the sustainability of its business. So, to remain in the turbulent markets and operate with the very short life cycle of products as well as the rapid changes of customers’ needs and wants, firms need to possess...