Blood, Sweat and Tears of a CEO (S/O 14690)

• Main Authors: Hussin, Muhammad Rosni Amir, Abd Mutalib, Hafizah, Che Pak, Nur Azliani Haniza, Sulaiman, Aryati Juliana
• Format: Monograph
• Language: English; English
• Published: UUM 2021
• Subjects: HF Commerce
• Online Access: https://repo.uum.edu.my/id/eprint/30183/1/14690_TC.pdf; https://repo.uum.edu.my/id/eprint/30183/2/14690_TN.pdf; https://repo.uum.edu.my/id/eprint/30183/

The teaching case tells about the journey of the protagonist, Mr AKC, who ran a furniture manufacturing business. PBU. The company started as a small wood-based and metal-based furniture producer, and sales were made through retail and rental of furniture models for the education sector. More than t...