A Reflection on Marketing from The Elderly People’s Perspectives: Recognising the Hidden Needs for Elderly Health-Care Products and Service
Ageing in India is exponentially increasing due to the remarkable advancement. However, the limited health care facilities, lack of trained manpower, absence of insurance products and services for elderlies contribute to the neglected components of the health system and thereby, necessitate immedia...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universiti Utara Malaysia Press
2023
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| Online Access: | https://repo.uum.edu.my/id/eprint/30144/1/IJMS%2030%2002%202023%20429-468.pdf https://doi.org/10.32890/ijms2023.30.2.9 https://repo.uum.edu.my/id/eprint/30144/ https://e-journal.uum.edu.my/index.php/ijms/article/view/14893 https://doi.org/10.32890/ijms2023.30.2.9 |
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