Economic, Socio-Cultural and Existential Engagement Strategies During Covid-19 Pandemic: A Scenario-Based Experiment
The purpose of this study is to reveal the impact of the different engagement strategies used to respond to the economic, sociocultural and existential pressures on the purchase intention of the adult consumers and to compare the purchase intentions of the engagement strategies across gender and inc...
Saved in:
| Main Authors: | , , |
|---|---|
| 格式: | Article |
| 語言: | English |
| 出版: |
Universiti Utara Malaysia Press
2023
|
| 主題: | |
| 在線閱讀: | https://repo.uum.edu.my/id/eprint/30137/1/IJMS%2030%2002%202023%20203-234.pdf https://doi.org/10.32890/ijms2023.30.2.2 https://repo.uum.edu.my/id/eprint/30137/ https://e-journal.uum.edu.my/index.php/ijms/article/view/15077 https://doi.org/10.32890/ijms2023.30.2.2 |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|