Perception Of Online Event Ticket Purchasing Among Young Adults in Malaysia

• Main Authors: Abd Shukor, Suryati, Md Sharif, Norhafiza, Alwi, Mohamad Khairi, Nordin, Norhafizi
• Format: Article
• Language: English
• Published: UUM Press 2023
• Subjects: GV Recreation Leisure
• Online Access: https://repo.uum.edu.my/id/eprint/30127/1/JETH%2003%2000%202023%2099-116.pdf; https://doi.org/10.32890/jeth2023.3.6; https://repo.uum.edu.my/id/eprint/30127/; https://e-journal.uum.edu.my/index.php/jeth/article/view/20698; https://doi.org/10.32890/jeth2023.3.6

Online shopping has ingrained itself within Malaysian society's contemporary lifestyle, with a particular emphasis on its prevalence among young adults. In contrast to traditional purchasing methods, the purchase of event tickets through online channels offers heightened convenience and time ef...