Integrating The TPB With Economic Theories: The Case of Graduate Entrepreneur

• Main Authors: Sulaiman, Sabirah, Lim, Hock Eam, Viswanathan, K. Kuperan
• Format: Article
• Language: English
• Published: UUM Press 2019
• Subjects: HC Economic History and Conditions
• Online Access: https://repo.uum.edu.my/id/eprint/30097/1/JES%2001%2002%202019%2032-45.pdf; https://repo.uum.edu.my/id/eprint/30097/; https://e-journal.uum.edu.my/index.php/jes/article/view/12541

The purpose of this article is to examine and integrate the theoretical approaches to the study of graduate entrepreneurship. The emphasis is on the use of economic theory to study the actual behaviour of entrepreneurship. The aim is to provide an overview of how the economic theories (utility maxim...