Impact of Total Quality Management Practices on Customer Satisfaction: Perspectives of Medical Device Company

• Main Authors: Shaibun, Juliana, Anuar, Herman Shah, Badru, Bazeet Olayemi, Gurama, Zakariya'u
• Format: Article
• Language: English
• Published: UUM Press 2021
• Subjects: HF Commerce
• Online Access: https://repo.uum.edu.my/id/eprint/30039/1/GBMR%2013%2002%202021%2068-83.pdf; https://doi.org/10.32890/gbmr2021.13.2.5; https://repo.uum.edu.my/id/eprint/30039/; https://e-journal.uum.edu.my/index.php/gbmr/article/view/15381; https://doi.org/10.32890/gbmr2021.13.2.5

Customer satisfaction is an asset that should be protected and retained just like any other asset in an organization. The management needs practices that promote customer satisfaction in an organization's service provision. The study objective was to determine the effect of Total Quality Manage...