The Relationship between Technology, Financial and Location Strategies and Customer Relationship Management Performance among Logistics Service Providers

• Main Authors: Mohamad Shah, Muhamad Fairos, Wahab, Samsudin, Tajudin, Anas
• Format: Article
• Language: English
• Published: UUM Press 2019
• Subjects: HF Commerce
• Online Access: https://repo.uum.edu.my/id/eprint/30012/1/JBMA%2009%2001%202019%2015-25.pdf; https://doi.org/10.32890/jbma2019.9.1.10059; https://repo.uum.edu.my/id/eprint/30012/; https://e-journal.uum.edu.my/index.php/jbma/article/view/10059; https://doi.org/10.32890/jbma2019.9.1.10059

Small and medium enterprises (SMEs) are playing an increasingly important role in sustaining economic growth and logistic system in Malaysia. The objective of this study is to investigate the relationship between technology, financial and location strategy and customer relationship management perfor...