A New Framework on Success Factors of Social Media Applications Usage

• Main Authors: Mohd Sappri, Mazlan, Abdul Hamid, Mohd Shukri, Sulaiman, Nor Intan Saniah, Omar, Mohd Faizal
• Format: Article
• Language: English
• Published: UUM Press 2023
• Subjects: T Technology (General)
• Online Access: https://repo.uum.edu.my/id/eprint/29758/1/JCIA%2002%2002%202023%20193-217.pdf; https://doi.org/10.32890/jcia2023.2.2.4; https://repo.uum.edu.my/id/eprint/29758/; https://e-journal.uum.edu.my/index.php/jcia/article/view/16016; https://doi.org/10.32890/jcia2023.2.2.4

Based on many past studies regarding Social Media Applications (SMAs) rarely focus on aspects of continuous use and Perceived Privacy (PP). The increasing user awareness issue regarding PP in using SMA is escalating due to various cybersecurity threats, such as malware, software, password and Man-in...