Factors Influencing Customer Satisfaction: A Study on Quick Service Restaurant in Sabak Bernam, Selangor

• Main Authors: Abd Aziz, Nurul Ashykin, Samrin, Suzilawani, Abdul Aziz, Khairunnisa
• Format: Article
• Language: English
• Published: UUM Press 2023
• Subjects: HF Commerce
• Online Access: https://repo.uum.edu.my/id/eprint/29701/1/JTOM%2018%2001%202023%2012-24.pdf; https://doi.org/10.32890/jtom2023.18.1.2; https://repo.uum.edu.my/id/eprint/29701/; https://e-journal.uum.edu.my/index.php/jtom/article/view/19671; https://doi.org/10.32890/jtom2023.18.1.2

Globally, all industries including franchises experience competition in business. Similar goods and services are offered by newly established brands and businesses in an attempt to attract customers and make a profit. Every business and brand should have its own approach to dealing with this issue....