Promoting entrepreneurship through franchising: Visiting the process to franchising a business and the process to purchase a franchise, and the factors contributing to the success and failure of franchise business

Franchise has been proven to be an effective and successful concept of developing business and has been practiced globally in fact it has been used for. long time as a mode to enter international markets.Despite this fact, research involving franchising appeared to have been viewed less important,...

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Main Authors: Mohd Yusoff, Abd Razak, Jamaludin, Azhari
其他作者: Ismail, Dahlan
格式: Book Section
语言:English
出版: ASEAN Universities Consortium of Enterpreneurship Education (AUCEE) 2010
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在线阅读:http://repo.uum.edu.my/2969/1/Pages_from_The_First_Seminar_on._Entrepreneurship_and_Social_Development_in_Asean666.pdf
http://repo.uum.edu.my/2969/
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