Logic Mining Approach: Shoppers’ Purchasing Data Extraction via Evolutionary Algorithm

• Main Authors: Mohd Kasihmuddin, Mohd Shareduwan, Abdul Halim, Nur Shahira, Mohd Jamaludin, Siti Zulaikha, Mansor, Mohd. Asyraf, Alway, Alyaa, Zamri, Nur Ezlin, Azhar, Siti Aishah, Marsani, Muhammad Fadhil
• Format: Article
• Language: English
• Published: Universiti Utara Malaysia Press 2023
• Subjects: T Technology (General)
• Online Access: https://repo.uum.edu.my/id/eprint/29664/1/JICT%2022%2003%202023%20309-335.pdf; https://doi.org/10.32890/jict2023.22.3.1; https://repo.uum.edu.my/id/eprint/29664/; https://e-journal.uum.edu.my/index.php/jict/article/view/16771; https://doi.org/10.32890/jict2023.22.3.1

Online shopping is a multi-billion-dollar industry worldwide. However, several challenges related to purchase intention can impact the sales of e-commerce. For example, e-commerce platforms are unable to identify which factors contribute to the high sales of a product. Besides, online sellers have d...