The Exploration of Link Between Digital Branding Strategy with Malaysia Cyber Security Strategy: A Development of Grand Strategy Model for Digital Branding

• Main Authors: Mijan, Rohana, Abdullah, Noor Aziah, Abdul Hamid, Norsiah
• Format: Monograph
• Language: English
• Published: Universiti Utara Malaysia 2022
• Subjects: T Technology (General)
• Online Access: https://repo.uum.edu.my/id/eprint/29327/1/14438.pdf; https://repo.uum.edu.my/id/eprint/29327/

Digital branding practices have greatly contributed to expanding the empire of the local brand market. However, the eagerness of entrepreneurs in digitalising brands without awareness of cybersecurity, transparency of cybersecurity strategies and the absence of a complete digital branding model has...