The Roles of Health Awareness and Knowledge in Medical Takaful Purchase Intention

• Main Authors: Haji Wahab, Muhammad Zarunnaim, Mohd Tajuddin, Asma
• Format: Article
• Language: English
• Published: UUM Press 2019
• Subjects: HF Commerce
• Online Access: https://repo.uum.edu.my/id/eprint/29233/1/IJBF%2014%202018-2019%2095-116.pdf; https://repo.uum.edu.my/id/eprint/29233/; https://doi.org/10.32890/ijbf2019.14.0.9913

The present study aims to examine the factors of health awareness and knowledge that influence customers intention to use medical takaful coverage among the public sector officers in northern Malaysia. A quantitative research methodology was adopted to answer the objectives progressively. In the cur...