Strategic Planning of Reverse Logistics System Among Omnichannel Companies: A Qualitative Study

• Main Authors: Yee, Jing Foo, Abdul Jalil, Emy Ezura
• Format: Article
• Language: English
• Published: UUM Press 2021
• Subjects: HF Commerce
• Online Access: https://repo.uum.edu.my/id/eprint/29181/1/JTOM%2016%2002%202021%2045-61.pdf; https://repo.uum.edu.my/id/eprint/29181/; https://doi.org/10.32890/jtom2021.16.2.5

In an omnichannel context, reverse logistics systems are hazy and difficult to manage. Improper reverse logistics management can lead to consumer unhappiness and increased costs for omnichannel companies. Therefore, the understanding of reverse logistics in omnichannel environment is important to im...