Enhancing buyer-supplier relationship in the halal fast food sector in Mauritius: The role of trust

The aim of this paper is to investigate whether trust is present between Halal fast food outlets and their Halal certified suppliers, while assessing its influence on their relationship. Online questionnaires were distributed to a sample of Halal certified fast-food outlets and restaurants in Maurit...

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Main Author: Mustun, Ibnay Zuhayr Khan
Format: Article
Language:English
Published: UUM Press 2022
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Online Access:https://repo.uum.edu.my/id/eprint/28910/1/IJIB%2007%2001%202022%2032-50.pdf
https://repo.uum.edu.my/id/eprint/28910/
https://e-journal.uum.edu.my/index.php/ijib/article/view/13744
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spelling my.uum.repo.289102023-02-12T08:24:23Z https://repo.uum.edu.my/id/eprint/28910/ Enhancing buyer-supplier relationship in the halal fast food sector in Mauritius: The role of trust Mustun, Ibnay Zuhayr Khan HF Commerce The aim of this paper is to investigate whether trust is present between Halal fast food outlets and their Halal certified suppliers, while assessing its influence on their relationship. Online questionnaires were distributed to a sample of Halal certified fast-food outlets and restaurants in Mauritius. Descriptive and correlation analyses were then carried out. The findings show that trust does exist between the two partners concerned. At the same time, trust is seen to have a positive relationship with all the variables within the buyer-supplier relationship, namely: commitment, communication, satisfaction and long-term orientation. Also, the overall results infer that Halal food certification principles are generally being respected by Halal certified suppliers, which explains the high trust levels between them and the Halal fast food outlets they supply. Concomitantly, Halal food certification in a way contributes to better buyer-supplier relationships due to strict Halal food security and handling practices which inspire trust and confidence. The study presents a unique case in a Small Island Developing State (SID) and is one of the pioneering research on the Halal food sector in Mauritius. Despite the contribution of this research to the literature both conceptually and empirically, the small sample size, affects to some extent the generality of the findings. For this reason, more qualitative research in the form of interviews and surveys with Halal Certifying Bodies (HCBs) need to be done to acquire deeper understanding on rampant issues such as Halal frauds, Halal logo tampering and consumer trust on the Halal food certification system. UUM Press 2022 Article PeerReviewed application/pdf en cc4_by https://repo.uum.edu.my/id/eprint/28910/1/IJIB%2007%2001%202022%2032-50.pdf Mustun, Ibnay Zuhayr Khan (2022) Enhancing buyer-supplier relationship in the halal fast food sector in Mauritius: The role of trust. International Journal of Islamic Business (IJIB), 7 (1). pp. 32-50. ISSN 0127- 662X https://e-journal.uum.edu.my/index.php/ijib/article/view/13744
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutional Repository
url_provider http://repo.uum.edu.my/
language English
topic HF Commerce
spellingShingle HF Commerce
Mustun, Ibnay Zuhayr Khan
Enhancing buyer-supplier relationship in the halal fast food sector in Mauritius: The role of trust
description The aim of this paper is to investigate whether trust is present between Halal fast food outlets and their Halal certified suppliers, while assessing its influence on their relationship. Online questionnaires were distributed to a sample of Halal certified fast-food outlets and restaurants in Mauritius. Descriptive and correlation analyses were then carried out. The findings show that trust does exist between the two partners concerned. At the same time, trust is seen to have a positive relationship with all the variables within the buyer-supplier relationship, namely: commitment, communication, satisfaction and long-term orientation. Also, the overall results infer that Halal food certification principles are generally being respected by Halal certified suppliers, which explains the high trust levels between them and the Halal fast food outlets they supply. Concomitantly, Halal food certification in a way contributes to better buyer-supplier relationships due to strict Halal food security and handling practices which inspire trust and confidence. The study presents a unique case in a Small Island Developing State (SID) and is one of the pioneering research on the Halal food sector in Mauritius. Despite the contribution of this research to the literature both conceptually and empirically, the small sample size, affects to some extent the generality of the findings. For this reason, more qualitative research in the form of interviews and surveys with Halal Certifying Bodies (HCBs) need to be done to acquire deeper understanding on rampant issues such as Halal frauds, Halal logo tampering and consumer trust on the Halal food certification system.
format Article
author Mustun, Ibnay Zuhayr Khan
author_facet Mustun, Ibnay Zuhayr Khan
author_sort Mustun, Ibnay Zuhayr Khan
title Enhancing buyer-supplier relationship in the halal fast food sector in Mauritius: The role of trust
title_short Enhancing buyer-supplier relationship in the halal fast food sector in Mauritius: The role of trust
title_full Enhancing buyer-supplier relationship in the halal fast food sector in Mauritius: The role of trust
title_fullStr Enhancing buyer-supplier relationship in the halal fast food sector in Mauritius: The role of trust
title_full_unstemmed Enhancing buyer-supplier relationship in the halal fast food sector in Mauritius: The role of trust
title_sort enhancing buyer-supplier relationship in the halal fast food sector in mauritius: the role of trust
publisher UUM Press
publishDate 2022
url https://repo.uum.edu.my/id/eprint/28910/1/IJIB%2007%2001%202022%2032-50.pdf
https://repo.uum.edu.my/id/eprint/28910/
https://e-journal.uum.edu.my/index.php/ijib/article/view/13744
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score 13.160551