The Satisfaction of Mobile Phone Use among Libyan University Students
This book addresses role played by customer relationship management (CRM) information systems, service quality, reliability, and tangibles in influencing the customer satisfaction among the master program students using a mobile phone at the University of Benghazi in Libya. This is intended to be a...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
SBM Publishing
2017
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/28747/1/9789670910734.pdf https://repo.uum.edu.my/id/eprint/28747/ |
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| Summary: | This book addresses role played by customer relationship management (CRM) information systems, service quality, reliability, and tangibles in influencing the customer satisfaction among the master program students using a mobile phone at the University of Benghazi in Libya. This is intended to be a brief reference on the factors that actually influence mobile phone usage in the Libyan context. The role of CRM systems in effecting this change cannot be disregarded. The book also looks at knowledge management as a component of managing customers. The influence of service quality has been addressed to provide the right perspective of enhancing customer satisfaction. The book will be able to provide managers in Libya as well as others who intend to improve customer satisfaction and at the same time enhance organisational effectiveness |
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