Marina Turiman Bakery: strengthening the brand equity among Maran community

The bakery industry plays a significant role in economic development in Malaysia. The industry itself consists of many players ranging from giant multinational companies to small stand-alone enterprises that complement each other. Huge companies are known for systematic production, advanced supply c...

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Main Authors: Shaari, Hasnizam, Perumal, Selvan, Abdul Murad, Safwan Marwin
格式: Monograph
语言:English
出版: 2021
主题:
在线阅读:https://repo.uum.edu.my/id/eprint/28640/1/FINAL%20REPORT%20MARINA%20TURIMAN%20CASE%20STUDY%20-HASNIZAM%20SHAARI%20NOV%202021.pdf
https://repo.uum.edu.my/id/eprint/28640/
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