Enhancing Student Active Learning in Strategy and Marketing Analysis Class Using 5E Learning Cycle
5E learning cycle was suggested as a better option for students’ learning and has brought a positive impact on students learning education, particularly with theory and practice components. These method of learning is a student’s centre oriented learning model which solely prioritize on students own...
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Universiti Utara Malaysia
2020
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my.uum.repo.285162022-01-23T09:29:46Z https://repo.uum.edu.my/id/eprint/28516/ Enhancing Student Active Learning in Strategy and Marketing Analysis Class Using 5E Learning Cycle Sulaiman, Yaty Abdul Rahman, Maria Nik Mat, Nik Kamariah HF Commerce 5E learning cycle was suggested as a better option for students’ learning and has brought a positive impact on students learning education, particularly with theory and practice components. These method of learning is a student’s centre oriented learning model which solely prioritize on students own experiences, creates active participation and built creative critical thinking skills. 5E learning cycle consist of engagement, exploration, explanation, elaboration, and evaluation. This study is intended to determine students’ perceptions of 5E learning cycles in their learning activity and to explore the impact of 5E learning cycles towards student’s active learning. The discussion is based on the information gauged from 42 undergraduate students who enrolled in BPMM3043 Strategy and Marketing Analysis class in Universiti Utara Malaysia. Data will was collected qualitatively from various sources such as students’ reflections, lecturer’s reflections, peer feedback, lecturer’s feedback, and focus group interview. Meanwhile for quantitative method, a survey was developed through Google form. The data was analysed using transcribe technique and regression analysis. Universiti Utara Malaysia 2020 Monograph NonPeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/28516/1/SoTL_yaty.pdf Sulaiman, Yaty and Abdul Rahman, Maria and Nik Mat, Nik Kamariah (2020) Enhancing Student Active Learning in Strategy and Marketing Analysis Class Using 5E Learning Cycle. Project Report. Universiti Utara Malaysia. (Unpublished) |
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HF Commerce Sulaiman, Yaty Abdul Rahman, Maria Nik Mat, Nik Kamariah Enhancing Student Active Learning in Strategy and Marketing Analysis Class Using 5E Learning Cycle |
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5E learning cycle was suggested as a better option for students’ learning and has brought a positive impact on students learning education, particularly with theory and practice components. These method of learning is a student’s centre oriented learning model which solely prioritize on students own experiences, creates active participation and built creative critical thinking skills. 5E learning cycle consist of engagement, exploration, explanation, elaboration, and evaluation. This study is intended to determine students’ perceptions of 5E learning cycles in their learning activity and to explore the impact of 5E learning cycles towards student’s active learning. The discussion is based on the information gauged from 42 undergraduate students who enrolled in BPMM3043 Strategy and Marketing Analysis class in Universiti Utara Malaysia. Data will was collected qualitatively from various sources such as students’ reflections, lecturer’s reflections, peer feedback, lecturer’s feedback, and focus group interview. Meanwhile for quantitative method, a survey was developed through Google form. The data was analysed using transcribe technique and regression analysis. |
| format |
Monograph |
| author |
Sulaiman, Yaty Abdul Rahman, Maria Nik Mat, Nik Kamariah |
| author_facet |
Sulaiman, Yaty Abdul Rahman, Maria Nik Mat, Nik Kamariah |
| author_sort |
Sulaiman, Yaty |
| title |
Enhancing Student Active Learning in Strategy and Marketing Analysis Class Using 5E Learning Cycle |
| title_short |
Enhancing Student Active Learning in Strategy and Marketing Analysis Class Using 5E Learning Cycle |
| title_full |
Enhancing Student Active Learning in Strategy and Marketing Analysis Class Using 5E Learning Cycle |
| title_fullStr |
Enhancing Student Active Learning in Strategy and Marketing Analysis Class Using 5E Learning Cycle |
| title_full_unstemmed |
Enhancing Student Active Learning in Strategy and Marketing Analysis Class Using 5E Learning Cycle |
| title_sort |
enhancing student active learning in strategy and marketing analysis class using 5e learning cycle |
| publisher |
Universiti Utara Malaysia |
| publishDate |
2020 |
| url |
https://repo.uum.edu.my/id/eprint/28516/1/SoTL_yaty.pdf https://repo.uum.edu.my/id/eprint/28516/ |
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1724076814351990784 |
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13.18916 |