The adoption of KiplePay among undergraduate students in Universiti Utara Malaysia

• Main Authors: Jauhari, Wardah Hayati, Mohd Zahari, Fadhilah
• Format: Article
• Language: English
• Published: Universiti Utara Malaysia 2020
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/28453/1/STMLGG%2002%2008%202020%2020-21.pdf; http://repo.uum.edu.my/28453/

A recent trend technology that Malaysia try to adapt is the development of integrated electronic payment (E-Payment) systems. The aims of this research are to determine the level of KiplePay adoption among UUM students and the student’s perception about KiplePay. University students that currently pursuing for Bachelor Degree in UUM that stay in Route C (Residential Hall Bank Muamalat and Yayasan Al-Bukhary) are selected as respondents. 150 of Electronic survey forms have been distributed and only 111 were collected. The data were analyze using SPSS version 25. Besides that, data were collected through interview with KiplePay manager at UUM. Findings revealed that the level of adoption KiplePay among UUM is still low with only 34.2% of the total respondents. Among other dimensions, Attribute of Usability for non-user have the highest mean compare to other variable. This reflects some practical implications to the KiplePay operator to raise the awareness about KiplePay and promote its usage to the potential users. For future research can be done by adding more sample in population to get more accurate data.