Ease of doing online business

Online business is a process of selling and buying product and services through internet. Consumers can buy anything by using internet. This research studies ease of doing an online business survey with the purpose to investigate the relationship of convenience, accessibility, promotion, description...

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Bibliographic Details
Main Authors: Mohamad Sukairi, Siti Zahima, Ahmad, Azhar
Format: Article
Language:English
Published: Universiti Utara Malaysia 2020
Subjects:
Online Access:http://repo.uum.edu.my/28350/1/STMLGG%2002%2004%202020%2012-14.pdf
http://repo.uum.edu.my/28350/
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Summary:Online business is a process of selling and buying product and services through internet. Consumers can buy anything by using internet. This research studies ease of doing an online business survey with the purpose to investigate the relationship of convenience, accessibility, promotion, description of the product in doing online business. A survey was conducted by distributing online questionnaire among 100 UUM students to gather data for this research. The findings of the study show that four of the variables have a positive relationship in doing online business.