Optimization strategy of Small and Medium Enterprise (SMEs) products of Bintan Regency
There are some products from Bintan Regency SMEs that already have loyal consumers in a number of countries. However, SMEs are still faced with trading rules in the export sector. This is the main problem. In addition, there are problems with people's unstable purchasing, and a broad marketin...
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my.uum.repo.280642021-01-11T00:15:32Z http://repo.uum.edu.my/28064/ Optimization strategy of Small and Medium Enterprise (SMEs) products of Bintan Regency Setyadiharja, Rendra A. Karim, Zamzami Siam, Nurbaiti Usman Budimand, Shahril Arfa, Desmayeti Rianto, Faizal HB Economic Theory There are some products from Bintan Regency SMEs that already have loyal consumers in a number of countries. However, SMEs are still faced with trading rules in the export sector. This is the main problem. In addition, there are problems with people's unstable purchasing, and a broad marketing reach separated from island to island. The purpose of this research was to establish a marketing optimization strategy for SMEs products in Bintan Regency. The research method used in this study is the Mix-Method approach. With a total sample of 65 SMEs using a random sampling cluster sampling technique and also purposive sampling. By using SWOT analysis, this research produces several strategies in SMEs marketing products that are obtained based on quantitative and qualitative analysis, namely Strengthening SMEs Institutions and Human Resources, Establishing SMEs Communities, Developing Business Partnerships, and Utilizing Information Technology in Developing Marketing SMEs Products. 2020-10-14 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/28064/1/INSORPAD%202020%20781%20794.pdf Setyadiharja, Rendra and A. Karim, Zamzami and Siam, Nurbaiti Usman and Budimand, Shahril and Arfa, Desmayeti and Rianto, Faizal (2020) Optimization strategy of Small and Medium Enterprise (SMEs) products of Bintan Regency. In: The International Seminar on Regional Politics, Administration and Development 2020 (INSORPAD2020), 14-15 October 2020, STISIPOL Raja Haji, Riau, INDONESIA. |
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HB Economic Theory Setyadiharja, Rendra A. Karim, Zamzami Siam, Nurbaiti Usman Budimand, Shahril Arfa, Desmayeti Rianto, Faizal Optimization strategy of Small and Medium Enterprise (SMEs) products of Bintan Regency |
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There are some products from Bintan Regency SMEs that already have loyal consumers in a
number of countries. However, SMEs are still faced with trading rules in the export sector. This
is the main problem. In addition, there are problems with people's unstable purchasing, and a broad marketing reach separated from island to island. The purpose of this research was to establish a marketing optimization strategy for SMEs products in Bintan Regency. The research method used in this study is the Mix-Method approach. With a total sample of 65 SMEs using a random sampling cluster sampling technique and also purposive sampling. By using SWOT analysis, this research produces several strategies in SMEs marketing products that are obtained based on
quantitative and qualitative analysis, namely Strengthening SMEs Institutions and Human
Resources, Establishing SMEs Communities, Developing Business Partnerships, and Utilizing
Information Technology in Developing Marketing SMEs Products. |
format |
Conference or Workshop Item |
author |
Setyadiharja, Rendra A. Karim, Zamzami Siam, Nurbaiti Usman Budimand, Shahril Arfa, Desmayeti Rianto, Faizal |
author_facet |
Setyadiharja, Rendra A. Karim, Zamzami Siam, Nurbaiti Usman Budimand, Shahril Arfa, Desmayeti Rianto, Faizal |
author_sort |
Setyadiharja, Rendra |
title |
Optimization strategy of Small and Medium Enterprise (SMEs) products of Bintan Regency |
title_short |
Optimization strategy of Small and Medium Enterprise (SMEs) products of Bintan Regency |
title_full |
Optimization strategy of Small and Medium Enterprise (SMEs) products of Bintan Regency |
title_fullStr |
Optimization strategy of Small and Medium Enterprise (SMEs) products of Bintan Regency |
title_full_unstemmed |
Optimization strategy of Small and Medium Enterprise (SMEs) products of Bintan Regency |
title_sort |
optimization strategy of small and medium enterprise (smes) products of bintan regency |
publishDate |
2020 |
url |
http://repo.uum.edu.my/28064/1/INSORPAD%202020%20781%20794.pdf http://repo.uum.edu.my/28064/ |
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1688648991821004800 |
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