Intention to adopt Islamic quality standard: A study of hotels in peninsular Malaysia

• Main Authors: Ahmad, Rozila, Zainol, Noor Azimin, Abu Karim, Mohd Hyrul
• 格式: Article
• 語言: English
• 出版: University of Malaya 2019
• 主題: GV Recreation Leisure
• 在線閱讀: http://repo.uum.edu.my/27773/1/KATHA%2C%20Vol.%2015%2C%2020-45%282019%29.pdf; http://repo.uum.edu.my/27773/; http://doi.org/10.22452/KATHA.vol15no1.2

Since 2010, Malaysia is among the first choice travel destination in the global Muslim travel market. To better serve the market, in 2013 Islamic Quality Standard for hotels (IQS) was introduced in Malaysia. However, many are skeptical about its feasibility. It is not clear whether hotels in Malaysi...