Multi-dimensional values on customers' intention to revisit green resorts: The cultural case in Malaysia

• Main Authors: Nor Azam, Nor Rabiatul Adawiyah, Rashid, Basri, Zainol, Noor Azimin, Mohamad, Maliani
• Format: Article
• Language: English
• Published: Yayasan Keluarga Guru Mandiri 2020
• Subjects: LB2300 Higher Education
• Online Access: http://repo.uum.edu.my/27767/1/JIECR%201%202%202020%2041%2051.pdf; http://repo.uum.edu.my/27767/; http://doi.org/10.46843/jiecr.v1i2.8

This study investigates the concept of perceived value on the customers' intention to revisit Malaysian green resorts. It is a cultural case that happened in Malaysia. The perceived value would be assessed in a formative manner based on a multi-dimensional scale, which includes the dimensions o...