Applying the theory of the planned behavior on halal logistics services adoption among food & beverages small and medium enterprises

The objective of the study is to determine the main behavior affecting the adoption of halal food logistics (HFL) services among the SMEs - food and beverages manufacturers in Malaysia. Presently, the demand for halal products by Muslim consumers has increased exponentially as well as the concerned...

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Bibliographic Details
Main Authors: Mahidin, Norlila, Mustafar, Mastora, Mohamed Elias, Ezanee, Abu Bakar, Siti Zakiah
Format: Article
Published: ExcelingTech Publishers 2019
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