The effect of service quality and product quality on customer satisfaction through customer awareness of Islamic Banks in West Sumatera, Indonesia

• Main Authors: Wandi, Yulfis, Zainal, Veithzal Rivai, Arafah, Willy, Subagja, Iwan Kurniawan, Saad, Ram Al Jaffri
• Format: Article
• Language: English
• Published: Wandi et al 2020
• Subjects: HG Finance
• Online Access: http://repo.uum.edu.my/27300/1/HSSR%208%201%202020%20682%20690.pdf; http://repo.uum.edu.my/27300/; http://doi.org/10.18510/hssr.2020.8182

Purpose of the study: This study is to examine the effect of service quality and product quality of Islamic banks on customer satisfaction through customer awareness as a variable intervening in Islamic Banking in West Sumatera. Methodology: In this study, a model with five parameters with 20 questi...