Impak satira politik terhadap internet trolling di Malaysia

• Main Authors: Raja Zulkifi, Raja Nurafiqah, Ahmad, Noor Sulastry Yurni, Mohd Sani, Mohd Azizuddin, Muhamad, Haslina
• Format: Article
• Language: English
• Published: Universiti Kebangsaan Malaysia 2018
• Subjects: PL Languages and literatures of Eastern Asia, Africa, Oceania
• Online Access: http://repo.uum.edu.my/27125/1/JK%2034%202%202018%20223%20242.pdf; http://repo.uum.edu.my/27125/; http://ejournal.ukm.my/mjc/article/view/19072

Political satire of the internet trolling has been growing in Malaysia. Malaysians seek political information news using new media because they are easy to access and free. Internet trolling can be found in the form of pictures (memes) or recording. This phenomena has taken place in any types of social media. Most of the internet trolling reflected on the political leaders as the satire material. Hence, this article focuses on the effectiveness of political troll in shaping the opinion towards the political leaders. Qualitative content of analysis has been carried on the new media. The comments from Facebook users has been used as unit of an analysis. The findings have found that political troll is a medium among the users to participate in political communication. Thus, theory of mobilization supported the research findings on the function of political troll that provides an indicator of users political knowledge. The study has found that political knowledge among the users through their political trolling on the social media. Interestingly, the trend of trolling in Malaysia has shaped the new phenomenon of social media usage. However, the analysis on each trolling discussed are based on the type of political trolling such as the image of the leaders, theme and concept used.