Employer branding and its dimensions: a pilot study in higher educational institutions of Pakistan

• المؤلفون الرئيسيون: Ilyas, Muhammad Awais, Shaari, Hasnizam, Alshuaibi, Ahmad Said Ibrahim
• التنسيق: مقال
• اللغة: English
• منشور في: 2018
• الموضوعات: HD28 Management. Industrial Management
• الوصول للمادة أونلاين: http://repo.uum.edu.my/26820/1/IBARJ%202%202%202018%20103%20110.pdf; http://repo.uum.edu.my/26820/; http://doi.org/10.15294/ibarj.v2i2.55

The purpose of this paper is a pilot assessment to determine the validity and reliability of the instrument of employer branding dimensions namely training and development, employer brand reputation, work life balance and organization culture developed by Tanwar and Prasad (2016). The survey approac...