Employer branding and its dimensions: a pilot study in higher educational institutions of Pakistan

The purpose of this paper is a pilot assessment to determine the validity and reliability of the instrument of employer branding dimensions namely training and development, employer brand reputation, work life balance and organization culture developed by Tanwar and Prasad (2016). The survey approac...

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Bibliographic Details
Main Authors: Ilyas, Muhammad Awais, Shaari, Hasnizam, Alshuaibi, Ahmad Said Ibrahim
Format: Article
Language:English
Published: 2018
Subjects:
Online Access:http://repo.uum.edu.my/26820/1/IBARJ%202%202%202018%20103%20110.pdf
http://repo.uum.edu.my/26820/
http://doi.org/10.15294/ibarj.v2i2.55
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