Employer branding and its dimensions: a pilot study in higher educational institutions of Pakistan

• Main Authors: Ilyas, Muhammad Awais, Shaari, Hasnizam, Alshuaibi, Ahmad Said Ibrahim
• Format: Article
• Language: English
• Published: 2018
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/26820/1/IBARJ%202%202%202018%20103%20110.pdf; http://repo.uum.edu.my/26820/; http://doi.org/10.15294/ibarj.v2i2.55

The purpose of this paper is a pilot assessment to determine the validity and reliability of the instrument of employer branding dimensions namely training and development, employer brand reputation, work life balance and organization culture developed by Tanwar and Prasad (2016). The survey approac...