MOOCs continuance intention in Malaysia: the role of interactivity and enjoyment
This study aims to investigate the role of Interactivity and Enjoyment has towards the continuance intention to use MOOCs. A sample of 112 participants in Malaysia that have already used Malaysia MOOCs program took part in this study. The current study aims to identify whether and to what extent...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/26460/1/JGBSE%204%2011%202018%2053%2063.pdf http://repo.uum.edu.my/26460/ http://gbse.com.my/#portfolio |
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| Summary: | This study aims to investigate the role of Interactivity and Enjoyment has towards
the continuance intention to use MOOCs. A sample of 112 participants in Malaysia that have
already used Malaysia MOOCs program took part in this study. The current study aims to
identify whether and to what extent the abovementioned factors (interactivity and enjoyment) influence MOOCs continuance intention particularly in the context of Malaysia MOOCs
program. Correlation and multiple regression analyses were conducted to test the research
hypotheses. The findings from the correlation reveal that Interactivity and Enjoyment have
strong correlation with the MOOCs continuance intention, while regression analysis indicate
that the combination of these factors contribute to continuance intention to use MOOCs among
Malaysia students. However, only Interactivity factor showed any real significance on MOOCs
continuance intention. This suggests that MOOCs continuance intention was affected by the
combination of these two factors. |
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