Travel motivation of Malaysian University students
The segment of youth travel has been considered a niche market and was treated as a branch of the tourism industry. In the past few decades, its market value has begun to increase significantly bringing real benefits to the companies tapping into this segment by developing appropriate strategies and...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/26345/ http://doi.org/10.5958/0976-5506.2018.01653.4 |
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