Asian broadcasters telling compelling stories using technology: a case study from Malaysia.

• Main Authors: Ponnan, Ramachandran, Raja Azhar, Raja Ridzuan, Yang, Lai Fong, Tan, Poh Ling, Khan, Nabeel
• Format: Conference or Workshop Item
• Language: English
• Published: 2018
• Subjects: T Technology (General)
• Online Access: http://repo.uum.edu.my/26288/1/QRS%202018%201%207.pdf; http://repo.uum.edu.my/26288/; https://qualitative-research-conference.com/index.php/qrc-2018/proceedings

Stories are significant on their own when they are given meaning as a consequence of the process by which they are constructed. Technology enables new forms of storytelling among broadcasters, eventually getting the message out impacting larger audiences. Audiences understand reality in a way that is congruent with the constructions of meaning either directly or through mediated socialization. Today, the media has become a powerful tool in this socialization process that audiences tend to refer to reality as portrayed in media. A collaborative research with the Asian-Pacific Institute for Broadcasting Development (AIBD) elicited and received feedback from 28 of their member countries. The study enquired how Asian broadcasters perceived their challenges in storytelling and crafted their opportunities for broadcasting. It became evident that broadcasters tell ‘big stories’ in quick succession to be relevant by using strategic enablers in particular ways. The transition from traditional media platforms to social media platforms was reported to reinforce storytelling skills. This finding was triangulated empirically at a mass celebration and storytelling event. The technological disruption experienced throughout this study shall be the future challenge to engage ‘a streamlined world of shared platforms that will empower broadcasters’.