Beyond donors and giving: examining alumni citizenship behaviors for university success

• Main Authors: Shaari, Hasnizam, Md Salleh, Salniza, Perumal, Selvan, Zainol, Fakrul Anwar
• Format: Conference or Workshop Item
• Language: English
• Published: 2018
• Subjects: HB Economic Theory
• Online Access: http://repo.uum.edu.my/26199/1/FINAL%20REPORT%20FRGS%20FOR%20LIBRARY-HASNIZAM%20ET%20AL%202018.pdf; http://repo.uum.edu.my/26199/

Loyal alumni are a key ingredient for overall universities success. In highly competitive and advancement of higher education market, it is paramount important not only to understand how relationship marketing promote students' satisfaction but to extend the boundary of knowledge on how later (...