The determinants of goal realization and the significant role of self-efficacy in the Malaysian franchise industry

• 主要な著者: Nik Mat, Nik Kamariah, Abd Ghani, Noor Hasmini, Abdullah, Fader, Musa, Rusnifaezah
• フォーマット: 論文
• 言語: English
• 出版事項: The Academy of Business and Retail Management (ABRM) 2018
• 主題: HD28 Management. Industrial Management
• オンライン･アクセス: http://repo.uum.edu.my/26167/1/JBRMR%2013%202%202018%2012%2019.pdf; http://repo.uum.edu.my/26167/; http://doi.org/10.24052/JBRMR/V13IS02/ART-02

The franchising industry in Malaysia is worth more than RM27 billion in 2017 and is rising. However, the local franchisees are still lagging behind their international players in their home country. Hence, the objective of this study is to determine the factors that lead to the innovative goal real...