Presenting women as sexual objects in marketing communications: perspective of morality, ethics and religion.

• Main Authors: Alam, Md Mahmudul, Aliyu, Ahmed, Shahriar, Shawon Muhammad
• Format: Article
• Language: English
• Published: Emerald Publishing Limited 2019
• Subjects: HB Economic Theory
• Online Access: http://repo.uum.edu.my/26091/1/JIM%202019%201%209.pdf; http://repo.uum.edu.my/26091/; http://doi.org/10.1108/JIMA-03-2017-0032

Purpose – In the current information age, when the attention spans of most people have become very short, marketers are facings serious challenges to grab the attention of their target audience effectively and fruitfully. From street corner to bedroom, virtually every perceivable location of human...