The impact of market orientation, top management support, use of e-marketing and technological opportunism on the firm performance: a mediated-moderation and moderated-mediation analysis

• Main Authors: Sheikh, Adnan Ahmed, Shahzad, Arfan, Ku Ishak, Awanis
• 格式: Article
• 语言: English
• 出版: AJSS 2017
• 主题: HD28 Management. Industrial Management
• 在线阅读: http://repo.uum.edu.my/25818/1/AJSS%2010%202%202017%20212%20234.pdf; http://repo.uum.edu.my/25818/; http://ajss.abasyn.edu.pk/article?paperID=190

Understanding the effective use of technological innovation’s, for instance eMarketing, is debatably considered as the vital challenge faced by the businesses. The past studies indicated that the association among organizational factors and firm performance is mediated by the influence of the adopte...