‘Work with me’: implicature in speech by Tun Abdullah Ahmad Badawi

Political speeches is an avenue for leaders to communicate their ideology with the people that they lead. Through language, leaders attained and exercised power and also gained public approval for future actions. The components of a successful speech include a combination of explicit and implicit l...

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Main Authors: Yaakub, Yusniza, Halim, Rohizah, Abdul Mutalib, Mashetoh
Format: Article
Language:English
Published: Universiti Malaysia Perlis 2017
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Online Access:http://repo.uum.edu.my/25784/1/JHDC%206%202017%20239-254.pdf
http://repo.uum.edu.my/25784/
https://johdec.unimap.edu.my/index.php/volume-6-2017
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spelling my.uum.repo.257842019-04-01T00:27:33Z http://repo.uum.edu.my/25784/ ‘Work with me’: implicature in speech by Tun Abdullah Ahmad Badawi Yaakub, Yusniza Halim, Rohizah Abdul Mutalib, Mashetoh PL Languages and literatures of Eastern Asia, Africa, Oceania Political speeches is an avenue for leaders to communicate their ideology with the people that they lead. Through language, leaders attained and exercised power and also gained public approval for future actions. The components of a successful speech include a combination of explicit and implicit language. And in certain situations, what is implied can have even more impact to the audience. Indirect speech or implicature is a area of study in pragmatics that deals with the relationship between language, culture and society. This paper analyses the relationship between the use of implicatures, the speaker and circumstances surrounding the production of political speeches. Using Gricean theory on implicature (1975) that has been adapted to Asmah’s implicature framework on indirect speech acts, the study examines three speeches made by Tun Abdullah Ahmad Badawi at the opening ceremony of the UMNO general assembly. The findings show that Tun Abdullah’s language use took the audience and Malay culture into account. His usage of implicatures also helped to accentuate his particular brand of leadership Universiti Malaysia Perlis 2017 Article PeerReviewed application/pdf en http://repo.uum.edu.my/25784/1/JHDC%206%202017%20239-254.pdf Yaakub, Yusniza and Halim, Rohizah and Abdul Mutalib, Mashetoh (2017) ‘Work with me’: implicature in speech by Tun Abdullah Ahmad Badawi. Journal of Human Development and Communication (JoHDEC), 6. pp. 239-254. ISSN 2289-2702 https://johdec.unimap.edu.my/index.php/volume-6-2017
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic PL Languages and literatures of Eastern Asia, Africa, Oceania
spellingShingle PL Languages and literatures of Eastern Asia, Africa, Oceania
Yaakub, Yusniza
Halim, Rohizah
Abdul Mutalib, Mashetoh
‘Work with me’: implicature in speech by Tun Abdullah Ahmad Badawi
description Political speeches is an avenue for leaders to communicate their ideology with the people that they lead. Through language, leaders attained and exercised power and also gained public approval for future actions. The components of a successful speech include a combination of explicit and implicit language. And in certain situations, what is implied can have even more impact to the audience. Indirect speech or implicature is a area of study in pragmatics that deals with the relationship between language, culture and society. This paper analyses the relationship between the use of implicatures, the speaker and circumstances surrounding the production of political speeches. Using Gricean theory on implicature (1975) that has been adapted to Asmah’s implicature framework on indirect speech acts, the study examines three speeches made by Tun Abdullah Ahmad Badawi at the opening ceremony of the UMNO general assembly. The findings show that Tun Abdullah’s language use took the audience and Malay culture into account. His usage of implicatures also helped to accentuate his particular brand of leadership
format Article
author Yaakub, Yusniza
Halim, Rohizah
Abdul Mutalib, Mashetoh
author_facet Yaakub, Yusniza
Halim, Rohizah
Abdul Mutalib, Mashetoh
author_sort Yaakub, Yusniza
title ‘Work with me’: implicature in speech by Tun Abdullah Ahmad Badawi
title_short ‘Work with me’: implicature in speech by Tun Abdullah Ahmad Badawi
title_full ‘Work with me’: implicature in speech by Tun Abdullah Ahmad Badawi
title_fullStr ‘Work with me’: implicature in speech by Tun Abdullah Ahmad Badawi
title_full_unstemmed ‘Work with me’: implicature in speech by Tun Abdullah Ahmad Badawi
title_sort ‘work with me’: implicature in speech by tun abdullah ahmad badawi
publisher Universiti Malaysia Perlis
publishDate 2017
url http://repo.uum.edu.my/25784/1/JHDC%206%202017%20239-254.pdf
http://repo.uum.edu.my/25784/
https://johdec.unimap.edu.my/index.php/volume-6-2017
_version_ 1644284425616228352
score 13.034894