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Brand Image of Higher Education in Pakistan

The objective of this research is to investigate the influence of different dimensions i.e. awareness, acceptance and quality on brand image of higher education. These three components are used by Prasad and Dev (2000) as identified by Aaker, (1991). Lamb & Low Jr. (2000) used the same mention...

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Main Authors: Shehzadi, Sidra, Mohamad, Bahtiar, Cheah, Joyce Lynn-Sze
Format: Conference or Workshop Item
Language:English
Published: 2018
Subjects:
QA75 Electronic computers. Computer science
Online Access:http://repo.uum.edu.my/25354/1/SMMTCPS%202018%20192%20194.pdf
http://repo.uum.edu.my/25354/
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spelling my.uum.repo.253542018-12-24T01:05:06Z http://repo.uum.edu.my/25354/ Brand Image of Higher Education in Pakistan Shehzadi, Sidra Mohamad, Bahtiar Cheah, Joyce Lynn-Sze QA75 Electronic computers. Computer science The objective of this research is to investigate the influence of different dimensions i.e. awareness, acceptance and quality on brand image of higher education. These three components are used by Prasad and Dev (2000) as identified by Aaker, (1991). Lamb & Low Jr. (2000) used the same mentioned three components of Aaker (1991). Therefore, for this study, the researcher intends to practice the similar three above mentioned attributes; brand awareness, brand acceptance and brand quality to determine the brand image of higher education (university level). 2018-03-18 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/25354/1/SMMTCPS%202018%20192%20194.pdf Shehzadi, Sidra and Mohamad, Bahtiar and Cheah, Joyce Lynn-Sze (2018) Brand Image of Higher Education in Pakistan. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic QA75 Electronic computers. Computer science
spellingShingle QA75 Electronic computers. Computer science
Shehzadi, Sidra
Mohamad, Bahtiar
Cheah, Joyce Lynn-Sze
Brand Image of Higher Education in Pakistan
description The objective of this research is to investigate the influence of different dimensions i.e. awareness, acceptance and quality on brand image of higher education. These three components are used by Prasad and Dev (2000) as identified by Aaker, (1991). Lamb & Low Jr. (2000) used the same mentioned three components of Aaker (1991). Therefore, for this study, the researcher intends to practice the similar three above mentioned attributes; brand awareness, brand acceptance and brand quality to determine the brand image of higher education (university level).
format Conference or Workshop Item
author Shehzadi, Sidra
Mohamad, Bahtiar
Cheah, Joyce Lynn-Sze
author_facet Shehzadi, Sidra
Mohamad, Bahtiar
Cheah, Joyce Lynn-Sze
author_sort Shehzadi, Sidra
title Brand Image of Higher Education in Pakistan
title_short Brand Image of Higher Education in Pakistan
title_full Brand Image of Higher Education in Pakistan
title_fullStr Brand Image of Higher Education in Pakistan
title_full_unstemmed Brand Image of Higher Education in Pakistan
title_sort brand image of higher education in pakistan
publishDate 2018
url http://repo.uum.edu.my/25354/1/SMMTCPS%202018%20192%20194.pdf
http://repo.uum.edu.my/25354/
_version_ 1644284300004163584
score 13.211869

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