Role of Consumer Motivation Factors in Online Newspaper Consumption: A Conceptual Framework
The role of consumer motivation factors in online newspaper consumption cannot be ignored. Since the emergence of online newspapers two decades ago, the academia have not really delved into the factors that contribute to improved access and use of online newspapers in developing countries. Hence, t...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/25352/1/SMMTCPS%202018%20180%20185.pdf http://repo.uum.edu.my/25352/ |
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