The effectiveness of green campaign: No Plastic Bag campaign in Penang
No Plastic campaign is important in order to reduce the use of plastics that will lead to a greener environment, reduce the problem of marine litter and contribute to efficient garbage landfill process. Penang launched the No Plastic campaign on daily basis starting 1 January 2011. A twenty cents c...
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my.uum.repo.253382018-12-19T00:29:31Z http://repo.uum.edu.my/25338/ The effectiveness of green campaign: No Plastic Bag campaign in Penang Abdul Rahim, Rafidahtul Abdul Rahman, Nik Adzrieman PL Languages and literatures of Eastern Asia, Africa, Oceania No Plastic campaign is important in order to reduce the use of plastics that will lead to a greener environment, reduce the problem of marine litter and contribute to efficient garbage landfill process. Penang launched the No Plastic campaign on daily basis starting 1 January 2011. A twenty cents charge per plastics will be the charge for each plastic bag request by the consumer. The objective of this study is to identify the understanding and awareness level of consumer towards the campaign’s objective and to relate the consumers’ behaviour towards the campaign. The significance of this study is to determine the understanding of consumer towards green campaign. The method that will be using is target-sampling method targeted people who live in Penang Island, whereby the respondent will be selected based on the opportunity sampling method. 2018-03-18 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/25338/1/SMMTCPS%20%202018%20124%20130.pdf Abdul Rahim, Rafidahtul and Abdul Rahman, Nik Adzrieman (2018) The effectiveness of green campaign: No Plastic Bag campaign in Penang. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia. |
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PL Languages and literatures of Eastern Asia, Africa, Oceania Abdul Rahim, Rafidahtul Abdul Rahman, Nik Adzrieman The effectiveness of green campaign: No Plastic Bag campaign in Penang |
description |
No Plastic campaign is important in order to reduce the use of plastics that will lead to a
greener environment, reduce the problem of marine litter and contribute to efficient garbage landfill process. Penang launched the No Plastic campaign on daily basis starting 1 January 2011. A twenty cents charge per plastics will be the charge for each plastic bag request by the consumer. The objective of this study is to identify the understanding and awareness level of consumer towards the campaign’s objective
and to relate the consumers’ behaviour towards the campaign. The significance of this study is to
determine the understanding of consumer towards green campaign. The method that will be using is
target-sampling method targeted people who live in Penang Island, whereby the respondent will be
selected based on the opportunity sampling method. |
format |
Conference or Workshop Item |
author |
Abdul Rahim, Rafidahtul Abdul Rahman, Nik Adzrieman |
author_facet |
Abdul Rahim, Rafidahtul Abdul Rahman, Nik Adzrieman |
author_sort |
Abdul Rahim, Rafidahtul |
title |
The effectiveness of green campaign: No Plastic Bag campaign in Penang |
title_short |
The effectiveness of green campaign: No Plastic Bag campaign in Penang |
title_full |
The effectiveness of green campaign: No Plastic Bag campaign in Penang |
title_fullStr |
The effectiveness of green campaign: No Plastic Bag campaign in Penang |
title_full_unstemmed |
The effectiveness of green campaign: No Plastic Bag campaign in Penang |
title_sort |
effectiveness of green campaign: no plastic bag campaign in penang |
publishDate |
2018 |
url |
http://repo.uum.edu.my/25338/1/SMMTCPS%20%202018%20124%20130.pdf http://repo.uum.edu.my/25338/ |
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1644284295599095808 |
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13.18916 |