The effectiveness of green campaign: No Plastic Bag campaign in Penang

• Main Authors: Abdul Rahim, Rafidahtul, Abdul Rahman, Nik Adzrieman
• Format: Conference or Workshop Item
• Language: English
• Published: 2018
• Subjects: PL Languages and literatures of Eastern Asia, Africa, Oceania
• Online Access: http://repo.uum.edu.my/25338/1/SMMTCPS%20%202018%20124%20130.pdf; http://repo.uum.edu.my/25338/

No Plastic campaign is important in order to reduce the use of plastics that will lead to a greener environment, reduce the problem of marine litter and contribute to efficient garbage landfill process. Penang launched the No Plastic campaign on daily basis starting 1 January 2011. A twenty cents charge per plastics will be the charge for each plastic bag request by the consumer. The objective of this study is to identify the understanding and awareness level of consumer towards the campaign’s objective and to relate the consumers’ behaviour towards the campaign. The significance of this study is to determine the understanding of consumer towards green campaign. The method that will be using is target-sampling method targeted people who live in Penang Island, whereby the respondent will be selected based on the opportunity sampling method.