The Relationship between Dimension of Consumption Value and Intention to Purchase of Green Products

The existence of green products is still new in Malaysia and most consumers still face difficulties purchasing green products when it comes to the product selection process. To date, the number of studies on green purchase intention among Malaysian consumers is still lacking. In response to this, t...

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Main Authors: Maharum, Siti Munirah, Md Isa, Normalisa, Salahuddin, Norkhazzaina, Saad, Shahrin
格式: Article
语言:English
出版: Globeedu Group 2017
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在线阅读:http://repo.uum.edu.my/25278/1/IJBM%205%2010%202017%20215%20221.pdf
http://repo.uum.edu.my/25278/
http://www.internationaljournalcorner.com/index.php/theijbm/article/view/125440
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